Alaska Milk Corporation (AMC) is the leading milk company in the Philippines. It has consistently maintained its leadership in the canned liquid milk category (evaporated and sweetened condensed), thus, paving the way into growing Alaska into a mega-brand by competing in the powdered, ready-to-drink, and creams market. In 2007, AMC further expanded its liquid milk portfolio by licensing Carnation and Milkmaid from Nestle and acquiring Alpine, Liberty and Krem-Top. This development led to AMC’s move to a dominant position in the category.
Apart from growing its core businesses, AMC endeavors to diversify and explore opportunities in related consumer product categories. In March 2012, Alaska Milk Corporation announced its partnership with Royal FrieslandCampina, the fifth largest dairy company in the world.
AMC is committed to providing affordable nutrition to Filipino households, ensuring high quality standards across product lines. To promote brand Alaska and a healthy lifestyle, AMC heavily invests in sports with its ownership of the 13-time champion professional basketball team (Alaska Aces) in the Philippine Basketball Association (PBA) while maintaining the Alaska Power Camp, a sports development program involving youth team sports like basketball and soccer and the organizing of the Alaska Football Cup, the single largest football tournament in the Philippines. Over the last two years, Alaska is also the tile sponsor of the IronKids triathlon races in the Philippines.
Today, Alaska is still best known for its tagline “Sa sustansiya’t lasa, wala pa ring tatalo sa Alaska” (In nutrition and taste, nothing beats Alalska).